Mar 18, 2021

RESELLER GUIDE

HOW TO BECOME A RESELLER

NAME & LOGO

Your name and logo are the foundation of your brand. A strong logo should be simple, clear, and easily recognisable. It doesn’t need to be complicated — in fact, the most effective logos are often minimal, fun, and memorable.

RECOMMENDED SELLING PLATFORMS

In our opinion, the best platforms to start reselling on are Vinted, Depop, and eBay. Each has its own strengths and weaknesses, and understanding these will help you choose the right platform for your stock.

Vinted is ideal for selling higher volumes at slightly lower prices. One of its biggest advantages is that there are no selling fees, meaning everything you earn goes straight to you.
Depop charges a 2.1% selling fee, but often allows for higher prices per item. The platform reaches a younger, trend-driven audience, and buyers are generally willing to pay more. Depop also has a built-in AI tool that helps generate item descriptions, which can be extremely useful when you’re just starting out.
eBay is a worldwide marketplace, giving you access to an international audience. This makes it especially useful for specialist, rare, or branded items where demand may be higher overseas.

Remember: just because an item doesn’t sell on one platform doesn’t mean it won’t sell on another. Each app has a different audience — use that to your advantage.

CHOOSING THE RIGHT STOCK

Choosing the right stock is crucial, especially in the early stages. Timeless and well-known brands such as Ralph Lauren and Nike are always a solid starting point.

Reseller boxes are also a great way to test a variety of styles and brands, helping you learn what performs best for your page and your audience. Always consider the season when buying stock, as this will heavily impact demand.

Trend-based items such as Y2K styles often perform best in curated stores, particularly on platforms like Depop. For example, a colourful, trend-focused Depop page can maximise profit on unbranded or lesser-known items. These same pieces may struggle on eBay, where the audience is typically older and more brand-focused.

On the other hand, unique branded or specialist items often perform exceptionally well on eBay due to its global reach. Rare pieces can sell for significant amounts, so always research your items thoroughly and don’t be afraid to price confidently — the goal is to make a profit.

If you find the same item listed online for cheaper, don’t panic. Many people sell items quickly and cheaply just to clear space. Customers who want your item and feel the price is reasonable will still buy it. Compete with sellers at fair prices, not with clearance listings that disappear within minutes.

WASHING & FOLDING STOCK

Washing and neatly folding your stock before photographing and listing is essential. It ensures your items are presented at the highest quality, and happy customers lead to repeat sales and recommendations.

Many of our products arrive already washed and folded — look out for the blue icon at the top of the photos, which will save you both time and money.

PHOTOS

High-quality, clear photos are one of the most important parts of a successful listing. Good photos build trust and dramatically increase your chances of making a sale.

Here’s a link to our video guide on how to take effective product photos:
https://www.tiktok.com/@thehubvintagewholesale/video/7600824041380859158?is_from_webapp=1&sender_device=pc&web_id=7571429026381694486

MEASUREMENTS

Including measurements is one of the best ways to optimise your listings. Vintage clothing often fits differently to modern sizing, so providing accurate measurements helps customers buy with confidence.

For example, for jumpers and sweatshirts, measurements such as pit-to-pit and length are extremely helpful. Clear measurements also reduce returns, saving you both money and stress.

DESCRIPTIONS

Clear, detailed descriptions are key to closing a sale. The more information you provide, the more confident your buyer will feel.

Here’s a simple description template we recommend when starting out:

90s Nike Small Logo Navy Crewneck
Amazing vintage Nike swoosh sweatshirt, perfect for festivals and summer wear. Rare piece that’s highly sought after this year. Lightweight and comfortable.

Brand: Nike
Colour: Navy Blue
Size: Men’s UK Large

Measurements:

Pit to Pit: 19”
Pit to Cuff: 21”
Length: 26”
Fit: Relaxed / casual
Condition: Good vintage condition for its age. No major defects (small hole on shoulder shown in last photo).

When writing descriptions, always be clear and specific. Highlight unique features such as rarity, age, thickness, and suitability for certain seasons or occasions.

PRICING

We recommend accepting offers on both Vinted and Depop. For this reason, list items a few pounds higher than the lowest price you’re willing to accept. Negotiation is common and should be expected.

Always research prices across multiple platforms. As you gain experience, you’ll develop a strong understanding of what different items are worth — and remember, pricing can vary significantly between platforms.

BUILDING A FOLLOWING

Building a following on Vinted and Depop happens gradually and organically. Start by following larger accounts with a similar brand identity and product range to yours.

Using the same username across all platforms makes it easier for customers to find you. Consistent uploads also help push your page to a wider audience and improve visibility.

POSTAGE

Fast postage is essential for maintaining a strong reputation. When starting out, keep overhead costs low by reusing packaging where possible.

Amazon sells mixed-size self-sealing postage bags, which are affordable and save time — a great option for new sellers.

FEES

It is free to list items on both Vinted and Depop.
However, Depop takes a 2% fee from your profits, while Vinted charges no selling fees. This is an important factor to consider when choosing where to list your items.

RETURNS

Returns can be challenging for sellers, which is why honest, accurate listings are so important. When customers know exactly what they’re buying, issues are far less likely.

That said, some returns are unavoidable. Handling them professionally will help protect your reputation and long-term success.